Maximizing Mobile Ad Revenue: Google Claims That Ads Performs Better On The AMP Pages

A mail came in to my inbox the other day.

From Google Adsense.

In short, Google wanted to inform me that ads generally perform better on the AMP pages and that I should switch my blog to AMP (Google-backed Accelerated Mobile Pages (AMP) Project) that speeds up performance of websites.

AMP is already in use and many large publishers.

Forbes, Washington Post, & CNN have already made the switch to AMP.

AMP aims to simplify the web.

As tech journalist Scott Gilbertson noted, Google has pitched AMP as a way to speed the mobile web.

However, Gilbertson has some concerns.  He claims that AMP kills the personality of websites because everything in AMP looks the same.

You get a limited number of pre-approved designs and your site looks like millions of other sites using AMP.

„Why would anyone want to strip out their own homegrown features like interactive maps or photo galleries? To get in Google’s top stories carousel of course“, explains Gilbertson.

It is true that AMP content gets high priority in Google’s carousel, but are you willing to forgo your design and branding of your website for more clicks?

Many are.

If you are one of them, you can do it easily.

For example, if you are using WordPress process is quite simple.

All you have to do is install a plugin and set it up.

I have done it with AMP for WP plugin.

Once you install it and set it up, you can integrate your Adsense ads by navigating to the new AMP tab in your WordPress dashboard and then clicking „Settings“ and choosing „Advertisement“.

For „Ad type“ choose Google Adsense and then all you have to do is enter your Data AD Client.

Here is one way how you can find your Adsense publisher ID.

Finding Publisher ID in your AdSense ad code

  1. In your browser, open a page that you show ads on.
  2. View your page’s source code (e.g., in Chrome, click View, Developer, and then View Source).
  3. In your HTML source code, find a piece of ad code. For example, search for the term “adsbygoogle”.
  4. In the ad code, find the line that contains your publisher ID:

<script async src=””></script>
<!– Example ad unit –>
<ins class=”adsbygoogle”
(adsbygoogle = window.adsbygoogle || []).push({});

Read more about finding your Adsense Publisher ID HERE

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